Projectzur Wand is the showroom of the non-profit cultural association Wie wär's mal mit in Basel, which has been active since 2014. Zur Wand opened in February 2021 as a long-term, non-commercial platform to promote diverse cultural projects. The space is run by Ana Brankovic and Felix Dowald. Along with a changing cast of collaborators and helpers, they produce approximately twenty exhibitions, events, and publications annually. The showroom is located in a lively quarter in Kleinbasel, close to the Rhine and in the direction of the harbor. Zur Wand is equipped with two rooms: one of them has a generously sized window, which ensures that some of the activities that unfold indoors are permanently visible. The project is conceived as an interdisciplinary safe space for diverse people, and offers a framework for lively exchange between them. The name "zur Wand" is initially reminiscent of a bourgeois Basel restaurant; here, however, delicacies from different people are served on a regular basis. Content-wise, the guiding concept of the showroom is defined in a deliberately open-ended way, in order to enable it to respond flexibly to the different needs of exhibitors, and to thus offer a diverse, varied program. Zur Wand is open to ideas, content, and people from the fields of design, culture, new media, coding, crafts, art, photography, music, and literature. Collaborations, both with exhibitors and with other cultural institutions, potential partners, and members of the neighborhood, play a central role in the project. The supporting association Wie wär's mal mit focuses on everyday people and culture in Switzerland, and this emphasis is also noticeable at zur Wand. The showroom complements existing digital opportunities for networking between artists by strengthening and expanding such exchange across Switzerland within physical space.